Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
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Raw pet meals: opportunity or threat?q

Would you feed your pet with raw meat? BARF World, producer of Biologically Appropriate Raw Food, claims this provides a balanced diet for pets that "mimics what nature has designed our [pets] to thrive on in the wild." However, is it totally safe and can it offer real opportunities to the industry?

Published By Datamonitor
28 Aug 2015
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PLA Innovation of the Week: a new gin that changes color in mixed drinks

As much as gin and tonic seem to be made for each other, this pairing looks increasingly threatened in the fast-changing cocktail world. That is taken care of with new Imagic Gin, the first gin that changes color when it comes into contact with tonic water or citric-based carbonated drinks. New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Aug 2015
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PLA Innovation of the Week: a new ready-to-bake cake that could not be any easier to make

Baking a cake is typically a multi-step process - even when using boxed mixes. The consumer usually has to add ingredients like cooking oil or eggs. However, Ready to Bake liquid baking mix needs nothing extra, but instead is just poured into a baking pan and put in the oven. New in the Netherlands, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
18 Aug 2015
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PLA Innovation of the Week: yogurt and juice together or apart, depending upon your preference

Fruit juice and drinking yogurt can be enjoyed at the same time with Bakoma Twist Mix drinking yogurt, a new drink that allows consumers to customize the taste experience by shaking the contents to combine the two ingredients, or by leaving them alone so they naturally separate into two layers. New in Poland, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
12 Aug 2015
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Packaging Innovation of the Month: Daisy Brand pouch is the latest squeeze

We have all been at a party or barbecue where pots and tubs of dips and sauces start to look less appetizing once they have been cross-contaminated by having food and cutlery dipped in them a few times. This is just one of the issues addressed by Daisy Brand with the introduction of a flexible pouch format for sour cream, and the result is a very consumer-friendly pack with good shelf presence.

Published By Datamonitor
04 Aug 2015
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PLA Innovation of the Week: a new way to get through the Ramadan fasting period with more energy

Ramadan is celebrated for 30 days in the ninth month of the Islamic calendar and requires Muslims to fast from sunrise to sunset. New Entrasol QuickStart instant breakfast cereal makes this easier by boosting energy over a long period of time, beginning in the pre-dawn hours of Ramadan. New in Indonesia, this oat cereal is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Aug 2015
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European beauty focus: devices drive innovation forward in the at-home spa/salon segment

Beauty spas and salons have traditionally been positioned as a luxury investment or a pampering experience that consumers indulge in for a special treat. With beauty product innovation growing in sophistication, similar levels of efficacy and functionality can be achieved via off-the-shelf products without shelling out for the huge price tag associated with a spa/salon visit.

Published By Datamonitor
03 Aug 2015
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PLA Innovation of the Week: a make-up remover pad that does more than just remove make-up

Make-up remover pads are a necessary but unexciting part of a beauty routine. What if a make-up remover pad could actually enhance beauty with new functional benefits, however? That is the premise behind Cotton Sound Argento Double Face Maxi Dischetti. New in Italy, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 Jul 2015
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PLA Innovation of the Week: a breakthrough innovation to end nail-biting

Nail-biting is a bad habit that can be hard to break. New Raylex Naegelbeissen Stoppen has a bitter grapefruit-peel taste to discourage nail-biting while helping nails recover with vitamins H and B8. A companion smartphone app provides support, tracking progress and reminding one to re-apply Raylex. New in Austria, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
21 Jul 2015
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The clear soft drink trend is back

Don't look now, but one of the most memorable and controversial trends in soft drinks from the 1980s and 1990s - clear soft drinks - is staging a comeback. What is more, some of the iconic clear soft drinks of the period, including Original New York Seltzer, Clearly Canadian, and maybe even Crystal Pepsi, are leading the charge.

Published By Datamonitor
17 Jul 2015

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