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Expert View
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The Mayan calendar may be kaput, but packaged goods makers haven't let that slow them down for 2013. A bevy of emerging trends ranging from products that put "safety first" and novel ways to "show you care" about social and environmental issues to foods and drinks that deliver multi-dimensional "3D flavor" are covered in Datamonitor Consumer's 10 Trends to Watch in Consumer Packaged Goods in 2013.
Published By Datamonitor
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21 Dec 2012 |
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Expert View
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Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among the most unusual new product innovations reported worldwide in 2007 by Datamonitor's Productscan Online database of new products.
Published By Datamonitor
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11 Jan 2008 |
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Expert View
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A recent consumer survey has shown that celebrity endorsements are one of the least trusted means of conveying product information, only just faring better than door-dropped leaflets. This is bad news for advertising agencies, which have been devoting increased energy to signing up everyone from bona fide A-list stars to Z-list reality show contestants to help sell products and services.
Published By Datamonitor
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21 Jul 2006 |
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ResearchWire
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Published By Datamonitor
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31 Aug 2010 |
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ResearchWire
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Published By Datamonitor
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14 Sep 2009 |
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ResearchWire
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Published By Datamonitor
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09 Mar 2009 |
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CommentWire
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A tense annual meeting earlier this month saw Allied Domecq chairman Gerry Robinson heckled and the company criticized on a range of issues. Unilever too has faced criticism - for taking 'holidays' from contributing to its pension fund. As Mr Robinson pointed out to his shareholders however, the picture for both companies is brighter than it appears.
Published By Datamonitor
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14 Feb 2003 |
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CommentWire
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Australia's Choice Magazine recently announced its latest 'Shonky Awards', given to misleading or shoddy products, and their marketers. Brands were chided for false scientific claims and unnecessary packaging. These awards give voice to growing consumer skepticism and reflect tighter demands in the face of ready, available competitor information and increasing quality checks.
Published By Datamonitor
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30 Oct 2009 |
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CommentWire
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Reader's Digest's 2009 list of Australia's most trusted brands is indicative of Australians' propensity to seek comfort in the home amid the current economic climate, with Cadbury taking the top spot. At a time when economic conditions are testing the resolve of Australian consumers, a survey such as this reminds companies that there are other qualities worth regarding outside of value.
Published By Datamonitor
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15 Jun 2009 |
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Expert View
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A growing number of people are becoming fed up with the 'rat race' believing that it makes them lose sight of the things that really matter to them. Datamonitor's Dominik Nosalik investigates how marketers are targeting these consumers with brands that are simple to find, understand and use...
Published By Datamonitor
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14 May 2003 |
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