Latest Intelligence on Sales and Marketing

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Type Product title / description Pub Price
Expert View
Expert View

Christmas 2010: the best Christmas for retailers since 2007

Verdict Research forecasts that Christmas 2010 will be the best Christmas for retailers since the recession hit in 2008, despite the impending government spending cuts and associated job losses. Consumers are set to spend an extra GBP1.6bn this year compared with Christmas 2009, with clothing, food & grocery, and health & beauty producing the largest increases.

Published By Datamonitor
19 Nov 2010
Expert View
Expert View

Whyte & Mackay boosts spirits portfolio with UK distribution rights for Cockspur

For Whyte & Mackay, gaining the distribution rights for a brand in the fast-growing and lucrative golden rum segment will complement other areas of its spirits brand portfolio. Furthermore, this deal should offer a growth opportunity for Cockspur Rum, allowing it to compete in a segment where only a handful of key brands play.

Published By Datamonitor
30 Sep 2010
CommentWire
CommentWire

Pepsi: focus on social media advertising may not be reflected across the market

A long tradition has been broken: Pepsi will focus its Super Bowl marketing activities on online channels in a bid to provide a more interactive brand experience, with its website and a prominent presence on Facebook forming the core of its advertising around the game. Online activity is gathering pace, but it is unclear whether this will become the prime focus for companies in the future.

Published By Datamonitor
01 Feb 2010
CommentWire
CommentWire

Personal Accounts: time to help feather the NEST

The Personal Accounts Delivery Authority has announced that the new national workplace pensions scheme is to be called the National Employment Savings Trust. While it hopes that the rebrand will boost pension uptake, providers still need to help make the industry more viable and sustainable with flexible solutions.

Published By Datamonitor
25 Jan 2010
Expert View
Expert View

Kraft pulls iSnack2.0 name after backlash, but publicity may have done more good than harm

Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.

Published By Datamonitor
05 Oct 2009
CommentWire
CommentWire

Pear cider: recent success shows the potential in updating a product's image

Pear cider is currently enjoying a renaissance in the UK, with the leading brands recording buoyant sales as a result of the drink's success as a less sweet alternative to apple cider. The success of the product shows how a once out of fashion beverage can be revived by clever marketing.

Published By Datamonitor
26 Aug 2009
CommentWire
CommentWire

Nutricia: Advertising Standards Authority clamps down

Adverts for Nutricia's Cow & Gate baby milk in the UK have been questioned over misleading wording and banned due to ambiguous nutrition claims. This casts a spotlight on the growing regulation of advertising and draws attention to the likely effects of controversy on companies operating in different demographic segments.

Published By Datamonitor
23 Jul 2009
CommentWire
CommentWire

Sara Lee: saves pounds by losing less than an inch

Sara Lee, a provider of consumer goods, has announced a small reduction in packaging size, shrinking the plastic tub that contains one of its products by less than a quarter of an inch. While this may seem like a minor change, it and others like it could bring about a great difference in making the firm's packaging more sustainable.

Published By Datamonitor
14 Jul 2009
CommentWire
CommentWire

Vegemite: utilizing consumer opinion

After remaining the same for 85 years, Kraft Foods has launched a new Vegemite spread in Australia. The process has been driven almost entirely by 'crowdsourcing' feedback from loyal consumers. As Vegemite is a staple Australian food, Kraft has placed a large amount of value on heritage, with those who consume it most having a say in its formulation - a move that should draw a favorable response.

Published By Datamonitor
15 Jun 2009
CommentWire
CommentWire

Shire/GSK: co-promotion deal too late for Vyvanse

Shire has announced a deal with GlaxoSmithKline to co-promote the ADHD treatment Vyvanse in the US. Shire's successful marketing of the leading blockbuster brand, Adderall XR, in the absence of such a partner may indicate that GlaxoSmithKline's contribution will be both marginal and too late, coming as it does after the launch of generic versions of Adderall XR.

Published By Datamonitor
01 Apr 2009

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