Latest Intelligence on Consumer Insights in France

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Type Product title / description Pub Price
CommentWire
CommentWire

GM foods: give it time

After a five year long moratorium on growing and commercializing GM foods, the EU has authorized the entry of a GM product onto the market. European consumers are still unconvinced, and the biotechnology companies behind the products fear the public may reject them. However consumers may learn to accept GM, first in nutraceuticals, and then in mainstream foods.

Published By Datamonitor
02 Dec 2003
ResearchWire
ResearchWire

European alcohol consumption: rising in Spain, but declining in France

Published By Datamonitor
27 Apr 2004
CommentWire
CommentWire

Foie gras: back on the menu

The French agriculture minister has announced that the US embargo placed against the imports of French foie gras and other meat products has been lifted. However, the ethical row surrounding the dish remains firmly in situ. Indeed, as the row over exports from France to the US subsides, European moves to outlaw traditional feeding methods for geese may prompt another political battle.

Published By Datamonitor
19 Oct 2004
CommentWire
CommentWire

Danone: the sauce of speculation

The iconic UK condiment brands HP Sauce and Lea & Perrins are being offered for sale by their French owner, Danone. While the condiments business looks like an attractive target for smaller regional food players in the UK, the move can also be seen as a reaction by Danone to recent rumors suggesting it may be a takeover target.

Published By Datamonitor
29 Mar 2005
CommentWire
CommentWire

Ethical consumerism: France sets the standard

As the fair trade movement becomes increasingly mainstream, the French government has taken a proactive stance to regulate the proliferation of apparently ethical consumer products by setting a legal standard that companies making fair trade claims must adhere to. The move is timely: CPG players need to realize that ethical consumerism is less about labels and more about trust.

Published By Datamonitor
04 May 2005
CommentWire
CommentWire

French ready meals: gourmet to go

The French are known for their gourmet cuisine, but Datamonitor's ConsumerGraphics database shows that the country's fastest growing food market is in prepared meals. France has not only caught up with the rest of Europe in terms of ready meal demand, but it is now seeing value growth in this category outstrip that of neighboring countries.

Published By Datamonitor
04 May 2005
CommentWire
CommentWire

PepsiCo/Danone: a storm in a yogurt pot

Rumors of a bid by PepsiCo for Danone sent the French dairy firm's shares soaring, but led to an outcry among French politicians worried about the loss of a 'national champion'. PepsiCo's insistence that no offer was planned suggests these fears were exaggerated this time round. However, the row will likely deter foreign suitors from bidding for Danone in future.

Published By Datamonitor
26 Jul 2005
ResearchWire
ResearchWire

Functional drinks: nutraceuticals keep the French market moving

Published By Datamonitor
11 Aug 2005
CommentWire
CommentWire

Grand Marnier: seeking unspeakable exclusivity

Leveraging exclusivity is an important dimension in the marketing of any luxury product. While the new campaign to promote Grand Marnier's 150-year-old liqueur marks a departure from its highbrow advertising of the '90s, its overt promotion of the product's scarcity, prohibitive price, and heritage may be necessary as the luxury tag becomes increasingly accessible and, as a result, devalued.

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

PepsiCo/Sara Lee/Stacy's: a healthy acquisition strategy

PepsiCo's latest snack acquisitions signal the company's aim to gain strong branded positions in underrepresented markets and boost its product portfolio within the increasingly important healthy convenience food sector. The strategy also highlights PepsiCo's awareness of the threat posed to its core snacking brands by their perceived unhealthy image.

Published By Datamonitor
23 Nov 2005

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