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European retail giant Metro Group has launched its multi-brand Payback loyalty card in Poland. The card will be accepted at Metro's hypermarket chain Real and BP service stations, as well as by other companies. The move is expected to be a success: the loyalty card is attractive to consumers and provides companies with additional insight not available from a single-brand loyalty scheme.
Polish consumers are more risk-averse regarding debt compared to the global average, a Datamonitor survey shows. New data indicate that the Polish credit card market contracted considerably in 2010 as a result of this cautious attitude.
Polish consumers show the highest affinity with mobile banking in Europe; however, their use of mobile banking apps trails that of the global leaders. Apps create a better experience overall, and will help to grow this channel if they are effectively designed.
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