Opinion on Consumer Segmentation in Europe

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Type Product title / description Pub Price
Expert View
Expert View

Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

Published By Datamonitor
21 Feb 2005
CommentWire
CommentWire

Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

Published By Datamonitor
01 Jul 2003
ResearchWire
ResearchWire

PLA Innovation of the Week: ready meals for seniors serve expanding market

Published By Datamonitor
19 Jul 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: traditional British flavors with a twist add novelty to soup

Published By Datamonitor
06 Jul 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: self-heating soup

Published By Datamonitor
21 May 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: a new vodka product with a built-in aerator

Published By Datamonitor
10 May 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: a dual-compartment juice container for enhanced shelf life

Published By Datamonitor
01 May 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: a "liquid free" energy shot

Published By Datamonitor
20 Apr 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: foam puts the fun back into soft drinks

Published By Datamonitor
27 Jul 2011

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