Opinion on Confectionery

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Type Product title / description Pub Price
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

Published By Datamonitor
11 Mar 2003
ResearchWire
ResearchWire

Food production: natural and organic ingredients are important

Published By Datamonitor
30 Jan 2002
Expert View
Expert View

FSA's saturated fat campaign could add to consumer confusion

The latest campaign from the UK Food Standards Agency has prompted debate on the nutritional values of food and beverage products and how consumers can be persuaded to improve their health via diet. However, contradictory information from various studies is causing confusion among consumers. A clear and precise message on nutritional value is needed to reinforce a healthy diet habit.

Published By Datamonitor
12 Feb 2009
CommentWire
CommentWire

Mars: rejecting proposals to relax chocolate definition

Mars' criticism of a possible relaxation of the rules on what defines a chocolate product in the US would appear to show the company has for once rightly predicted consumer opinion. With a growing consumer trend for premium snacks and a desire for authentic foods, a move into cheaper chocolate production could have prompted a consumer backlash against the company.

Published By Datamonitor
20 Sep 2007
Expert View
Expert View

PLA Innovation of the Week: a chocolate baking morsel with a surprise inside

Chocolate chip cookies may never be the same after the debut of new Nestle Toll House DelightFulls Filled Baking Morsels. Unlike ordinary chocolate chips, these chocolate pieces deliver a new flavor twist as they are filled with different flavors: caramel, mint, cherry, and peanut butter. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Nov 2014
Expert View
Expert View

PLA Innovation of the Week: a chocolate bar made from the milk of grass fed cows

Some believe that grass may be more healthful for cows than other types of feed. Now consumers can purchase a milk chocolate bar that is made from the milk of cows that are fed grass (in the summer) or hay (in the winter) with Ja! Naturlich's Haymilk Chocolate Hazelnut Bar. New in Austria, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
10 Jun 2013
Expert View
Expert View

PLA Innovation of the Week: a new chewing gum with a unique dispensing system

Chewing gum, especially tablet gum, can be hard to grasp in a moving car or other on-the-go situations. Lotte Xylitol Alpha Blue Mint Chewing Gum has found a way to solve this with a unique "Smart Up" plastic tub with a push-button-opened hinged lid and a spring-activated moving bottom. New in South Korea, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
16 Sep 2013
Expert View
Expert View

PLA Innovation of the Week: candy that is actually good for you, thanks to a unique superfruit

A nutritional powerhouse with high levels of antioxidants, calcium, iron, and potassium, baobab puts the "super" in the word "superfruit." This African fruit joins dates, cashews, and almonds in a new product called Govinda Baobab Candy. New in Germany, this organic, vegan, no added sugar product is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
15 Jan 2013

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