Opinion on Food in Europe

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Type Product title / description Pub Price
Expert View
Expert View

Asda: focus on value drives growth

Asda delivered an impressive 12th successive quarter of market out-performance in Q1 2009, with like-for-like sales increasing by 8.4%. While Asda's strong price proposition is attractive to the current frugal consumer, therefore boosting growth, the retailer must continue to improve its quality perception to ensure that this performance is maintained in the long term.

Published By Datamonitor
15 May 2009
ResearchWire
ResearchWire

Breakfast: skipped 30% of the time in the UK

Published By Datamonitor
15 May 2002
Expert View
Expert View

Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

Published By Datamonitor
21 Feb 2005
CommentWire
CommentWire

Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

Published By Datamonitor
01 Jul 2003
CommentWire
CommentWire

Buffalo Grill: mad cow show

Of the four people to have contracted the human form of mad cow disease in France so far, two have died. Both were regular customers of steakhouse chain Buffalo Grill. Allegations that the chain served British beef while it was banned in France have made headlines around Europe. The case once again highlights public concern and skepticism over food safety.

Published By Datamonitor
27 Feb 2003
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

Cod farming: catering for battered fish stocks

Dwindling wild stocks make cod one product where demand severely outstrips supply. A successful start for commercial cod farming in the UK could redress the balance and also throw a lifeline to faltering salmon farmers.<BR />

Published By Datamonitor
08 Apr 2003
CommentWire
CommentWire

Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

Published By Datamonitor
11 Mar 2003
Expert View
Expert View

FSA's saturated fat campaign could add to consumer confusion

The latest campaign from the UK Food Standards Agency has prompted debate on the nutritional values of food and beverage products and how consumers can be persuaded to improve their health via diet. However, contradictory information from various studies is causing confusion among consumers. A clear and precise message on nutritional value is needed to reinforce a healthy diet habit.

Published By Datamonitor
12 Feb 2009

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