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Wendy's is entering the US mobile payments market, launching a pilot program introducing POS payment functionality to its existing MyWendy's mobile app in three US cities. Retailer mobile wallet apps undoubtedly have the potential for success, but their focus on customer loyalty makes mobile wallets less payment tools and more marketing devices.
Published By Datamonitor
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16 May 2013 |
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Expert View
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PayPal's recently launched Log In with PayPal platform allows consumers to use their PayPal credentials to log in to merchant websites and complete the checkout process without needing to enter personal or payment information. The service focuses on mobile internet, a popular and growing market, and is likely to prove more successful than PayPal's previous forays into mobile POS payments.
Published By Datamonitor
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08 May 2013 |
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Expert View
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China UnionPay's entrance into the US payment card market with a prepaid card offering signals a bold strategic move by the payment network to not only tap into the growing popularity of prepaid cards, but also to expand its consumer reach and global brand presence. If successful, UnionPay could potentially spell bad news for major payment providers and their standing in the market.
Published By Datamonitor
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02 May 2013 |
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Expert View
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Amazon appears to be contemplating a bold move into mobile payments, with prospective plans to develop an anonymous mobile payments service. By putting information privacy at the heart of the service, Amazon stands to tap into a lucrative opportunity, with strong evidence to suggest that mobile wallet security is still a major concern for many consumers.
Published By Datamonitor
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25 Apr 2013 |
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Fraud management remains a key concern for banks and other payment industry players, particularly with respect to card-not-present transactions. However, for consumers convenience trumps security, so strategies for mitigating fraud must involve changing consumer perceptions.
Published By Datamonitor
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04 Apr 2013 |
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UniCredit is rolling out a biometric payment authentication system called Papillon, which operates by scanning the pattern of veins in the hand. This is one of the more secure biometric propositions. Yet while Papillon may help to assuage consumer concerns about fraud, UniCredit will have to be careful in its implementation as the registration process may prove cumbersome.
Published By Datamonitor
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13 Mar 2013 |
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American Express has extended its Sync service with social media site Twitter to allow users to pay for purchases using special hashtags. Although unlikely to remain anything but a niche offering, Amex's move is focused more on its traditional space of consumer targeting and reward programs.
Published By Datamonitor
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18 Feb 2013 |
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Retailer-branded credit cards are increasingly being favored by UK consumers for everyday transactions due to the number of loyalty and reward incentives typically associated with the use of these cards. Such high usage rates present an opportunity for payment card issuers to boost revenues through interchange fees by coupling added value incentives with card use.
Published By Datamonitor
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04 Jan 2013 |
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Expert View
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According to figures released by ANZ and CBA regarding their respective goMoney and Kaching apps, mobile payments are becoming increasingly popular among Australian consumers. Although uptake of these apps has been strong, there is still great opportunity to encourage usage and grow the Australian mobile payments market.
Published By Datamonitor
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21 Dec 2012 |
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ABSA and Bank of America have both recently launched mobile POS services allowing small business customers to accept card payments using a smartphone. These rollouts in two very different markets highlight the growing popularity of mobile POS devices. Datamonitor research suggests that the opportunities for mobile POS are strongest in developing countries.
Published By Datamonitor
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17 Dec 2012 |
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