Latest Intelligence on By Multi-Channel in United Kingdom

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Type Product title / description Pub Price
Expert View
Expert View

OFT: investigating the use (and abuse) of behavioral targeting in online retail

Online retailers in the UK are being investigated by the Office of Fair Trading for target pricing practices, the act of altering the price of goods according to users' online purchasing history. Regulation around the use of users' cookie data is either loose or non-existent, but retailers must use online customer data in an ethical manner to ensure continued customer brand loyalty.

Published By Datamonitor
21 Oct 2009

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