Latest Intelligence in Asia-Pacific

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CommentWire
CommentWire

Mars: rejecting proposals to relax chocolate definition

Mars' criticism of a possible relaxation of the rules on what defines a chocolate product in the US would appear to show the company has for once rightly predicted consumer opinion. With a growing consumer trend for premium snacks and a desire for authentic foods, a move into cheaper chocolate production could have prompted a consumer backlash against the company.

Published By Datamonitor
20 Sep 2007
CommentWire
CommentWire

Credit cards: Australian consumer survey offers insight

A Datamonitor survey has revealed that 9% of Australian credit card customers admit to only managing the minimum payment each month, while almost a quarter admit to buying items they can't afford with their card. Credit card providers therefore need to be careful selecting who to offer credit, and be transparent in communicating associated costs.

Published By Datamonitor
24 Jan 2008
CommentWire
CommentWire

Australia: Woolworths launches credit card

Woolworths has become the first Australian company to launch a credit card with a sophisticated loyalty program, capable of collating data regarding consumer purchases. This data will eventually be utilized in Woolworths' marketing efforts, and is seen as even more important than the financial aspect of the card.

Published By Datamonitor
28 Aug 2008
CommentWire
CommentWire

Kirin: refocusing on beverage business

Kirin is to sell its entire stake in Kirin Yakult NextStage, the health food joint venture set up with Yakult in Japan in October 2006. Although the unit currently appears to be struggling, Yakult should be able to use its reputation to capitalize on the growing health food market in Japan. Kirin, meanwhile, will focus on its core strengths in the beverage market.

Published By Datamonitor
24 Nov 2008
CommentWire
CommentWire

General Mills: benefiting from the returning popularity of eating at home

Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.

Published By Datamonitor
05 Feb 2009
Expert View
Expert View

Tesco: losing share but riding high

Tesco is comfortably riding out the challenging trading conditions facing UK retailing, recording pre-tax profits of GBP2.95 billion for the 52 weeks to February 28. Although exposure to non-food and the impact of its Discounter brand have dented sales growth, the supermarket's international credentials and ability to diversify into new markets will see it continue to prove a formidable retailer.

Published By Datamonitor
21 Apr 2009
Expert View
Expert View

Game Group: had the gain, now for the pain

Fears of a major slump in the previously buoyant video games market have been realized by a trading update from market leader Game Group. The highly cyclical nature of the sector has been highlighted by the dual release of Game's figures for the 53 weeks to January 31, 2009, in which total UK and Ireland sales were up 25.7%, and for the 11 weeks to April 18, 2009, in which they were down 2.4%.

Published By Datamonitor
23 Apr 2009
CommentWire
CommentWire

US saving culture: the source of all problems?

Datamonitor's Financial Services Consumer Insights survey shows that the fundamental weakness in US savings behavior is a crucial driver of global imbalances. Despite the G20's intention to address the issue of imbalances in the world economy, US saving behavior must see a marked change if global imbalances are to be corrected and the $100 billion US current account deficit is to be paid back.

Published By Datamonitor
28 Sep 2009
Expert View
Expert View

Kraft pulls iSnack2.0 name after backlash, but publicity may have done more good than harm

Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.

Published By Datamonitor
05 Oct 2009
Expert View
Expert View

Offering 'one size fits all' savings products in Asia Pacific is a recipe for failure

Datamonitor's Financial Services Consumer Insight survey has shown that consumers in Asia Pacific defy being pigeonholed by saving providers, revealing diverse product tastes, saving methods and plans for the future. Financial services providers must appreciate the unique savings culture of their target market and the variety of preferences if they are to successfully build wallet share.

Published By Datamonitor
04 Nov 2009

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