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ABSA and Bank of America have both recently launched mobile POS services allowing small business customers to accept card payments using a smartphone. These rollouts in two very different markets highlight the growing popularity of mobile POS devices. Datamonitor research suggests that the opportunities for mobile POS are strongest in developing countries.
Realizing the importance of ingraining brand awareness and loyalty early on, MasterCard has broadened its customer focus to the kids segment with the acquisition of Diin in Brazil.
Zuum, the mobile payment service launched in Brazil by MasterCard and Telefonica, will tap into a big market opportunity but it will not be an easy road to mass adoption.
Banco do Brasil and Caixa Economica Federal have announced that they will be lowering the cost of credit for consumers in Brazil. The government-driven move should finally provide ordinary consumers with the chance to make full use of credit cards in a country that is famous for its high APRs.
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