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The report examines the motivations for retailers to engage with social media before providing examples of innovative social media strategies implemented by retailers globally. Vitally it contains recommendations for those considering the strategy.
This report outlines the key drivers for a renewed focus on instore service and events and examines a selection of established and innovative examples from across six retail sectors, before providing some recommendations for the future.
A thorough exploration of private label strategies adopted by the leading global DIY and electrical retailers in response to fading consumer sentiment and tightening margins in both sectors.
Verdict Research: With consumers trading down in light of the global financial crisis, private labels are a prime growth opportunity for retailers. While responding to consumer trends these products also have high margin potential.
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