Insight on Electricals and Electronics in China

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Type Product title / description Pub Price
Case Studies
Case Studies

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

This case study looks at the world's most valuable (as of December 2014) tech start-up Xiaomi Inc. It focuses on how the company has become the world's fourth largest smartphone maker with no presence in the West, analyzing its unique business model.

Published By MarketLine
09 Jan 2015 $495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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