Opinion on Retailing in Poland

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Metro Group and BP: Polish launch for loyalty card lends a competitive edge

European retail giant Metro Group has launched its multi-brand Payback loyalty card in Poland. The card will be accepted at Metro's hypermarket chain Real and BP service stations, as well as by other companies. The move is expected to be a success: the loyalty card is attractive to consumers and provides companies with additional insight not available from a single-brand loyalty scheme.

Published By Datamonitor
05 Oct 2009

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