Opinion on Leisure and Arts in Asia-Pacific

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General Mills: benefiting from the returning popularity of eating at home

Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.

Published By Datamonitor
05 Feb 2009

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