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Barclaycard's announcement of the forthcoming launch of its Freedom loyalty scheme is a reflection of the increasing use of such initiatives by UK retailers. Loyalty programs can act as important footfall drivers and the data derived from them can allow for important consumer insight. However, it is important that their use is made attractive to consumers and retailers alike.
John Lewis may have been the leading name in the roll call of winners at last week's Verdict Customer Satisfaction Awards, but the Verdict poll of 5,900 consumers also revealed the winning retailers within individual sectors. Verdict's analysts give their insight into why these retailers stood out to their customers.
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