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Wal-Mart is the largest retailer in the world. The company over-shadows its competitors in terms of retail sales. This case study will examine the vast scale of Wal-Mart and the strategies that have led to such unprecedented growth.
This report outlines the key drivers for a renewed focus on instore service and events and examines a selection of established and innovative examples from across six retail sectors, before providing some recommendations for the future.
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