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The financial crisis caused an unprecedented collapse in consumer trust and providers need to rebuild their brands. Datamonitor’s Financial Customer Intelligence framework offers insight into core consumer demands that must be met by the industry.
This report examines the Cautious segment and analyzes the implications of their attitudes and behaviours for providers of FS products.
Traditional marketing practices are becoming less effective as consumers are overexposed to marketing messages and technology gets better at blocking these out. Social media offers the opportunity to increase the impact of marketing for FS providers.
FS providers must utilize all means to engage the jaded consumer. Social media is an exciting medium that opens a new world of possibilities as to how FS providers can market, communicate and interact with their customers
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