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This report focuses on how consumers are becoming more value conscious when grocery shopping, and are turning to promotions to save money. It looks at how promotional and pricing incentives can be adapted to further enhance appeal.
Inditex is engaged in activities relating to textiles design, production and distribution. This case study analyzes the strategies the company has adopted to become one of the world’s leading fashion retailers.
Warby Parker, the fashionable eyeglass company, selling almost exclusively online, has seen impressive growth recently. The company managed to turn challenges of the nearly monopolized eyewear market in the US into a viable business opportunity.
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