All Research on Financial Services in Germany

Insight

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Report

Marketing Strategies for Rebranding Financial Services

The financial crisis caused an unprecedented collapse in consumer trust and providers need to rebuild their brands. Datamonitor’s Financial Customer Intelligence framework offers insight into core consumer demands that must be met by the industry.

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The Future of Social Media for Marketing Financial Services

Traditional marketing practices are becoming less effective as consumers are overexposed to marketing messages and technology gets better at blocking these out. Social media offers the opportunity to increase the impact of marketing for FS providers.

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Customer Experience in the Online Channel: Building Best Practice Strategies

As the online channel commands an increasing share of customers’ financial activity, it becomes even more crucial for financial services providers to ensure their online customer experience is an asset to their business.

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