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CommentWire
CommentWire

Kmart: things can only get better

Two new surveys show customer satisfaction with the bankrupt US retailer to be below the industry average. Kmart will have to work hard through 2002 to improve its image and hit the goal of profitability in 2003. The turnaround will inevitably involve addressing the in-store consumer experience, as well as creating a strong brand independent of price.

Published By Datamonitor
20 Feb 2002

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