Air fresheners: top fragrances in new products

Product Launch Analytics reports that the top four fragrances of air fresheners launched globally between January and December 2008 were unchanged compared to the same period of the previous year: blend, followed by lavender, vanilla and lemon. Jasmine moved up one place to fifth, switching places with rose, while cinnamon jumped from 10th place to sixth. Apple no longer appears in the top 10.

Source: Product Launch Analytics (www.datamonitor.com)

Source: Product Launch Analytics (www.datamonitor.com)