Alcoholic drinks: French consumers lose the spirit for vodka

The vodka market in France is set to significantly decrease in value over the next few years, with the unflavored vodka category expected to suffer the most. Worth an estimated $67.2 million in 2004, the French vodka market is forecast to drop in value by over $10 million to around $54.1 million by 2009. This represents an average annual loss of 4.3% between 2004 and 2009.

Source: Datamonitor, Interactive Consumer Database

Source: Datamonitor, Interactive Consumer Database