Deodorizers and air fresheners: top fragrances in new global product launches

According to Product Launch Analytics, blend, lavender, vanilla and lemon were the leading fragrances of deodorizers and air fresheners launched globally between September 2007 and August 2008. Lavender retained its second place ranking, having stood in the same position in the previous year, while vanilla replaced lemon in third place. Cinnamon is a new entry to the list of the top 10 most popular flavors at sixth place, while rose dropped from fifth to seventh place.

Source: Product Launch Analytics (www.Productsan.com)

Source: Product Launch Analytics (www.Productsan.com)