New household goods launches July-September: deodorizers & air fresheners clean up

According to Productscan Online, two categories experienced a significant rise in new product launches in July to September 2006 compared to the same period in 2005 - cleaning accessories and paper, plastic & foil products - both growing by over 1000%. Meanwhile, the leading category in the 2006 period, deodorizers & air fresheners, also grew strongly in the timeframe, by over 800%.

Source: Productscan Online (www.productscan.com)

Source: Productscan Online (www.productscan.com)