Growing consumer interest in air fresheners has prompted an influx of new products that not only fragrance a room, but provide additional benefits, as reported by Productscan Online. With the recent release of a plugin that projects a light show and a gel freshener whose container closes when it gets too hot, consumers have no excuse for less than fragrant smelling rooms.
SC Johnson has added a new product to its air fresheners range with the launch of the Scented Oil Light Show Plugin in the US and Canada. The plugin has been designed specifically for tween and teenage girls, aged 10 and up, and features a 'flirty' fragrance combined with a light show. The scent is dispensed by a continuous action unit, while also projecting different colors onto the wall. The company says that this helps create a personal ambiance in girls' rooms, helping them express their individuality.
Clean Control has also released an air freshener in the US - one that is designed for cars and other confined spaces. The OdoBan SmartLid Aroma Gel Air Freshener is designed to eliminate the overpowering blast of fragrance, featuring a patented lid that automatically closes during extreme heat and reopens upon cooling. It is available in a variety of scents, from Mountain Pass to Factory Fresh.
Over in Japan, the Balsan Dani Kujo has been launched by Lion Corp., consisting of a pack designed to eliminate dust mites from soft toys, pillows and other small household items. The user is instructed to place the item in the supplied air tight pack along with the oxygen absorption agent, leaving it for 24 hours, in which time the majority of the dust mites (around 95%) will have suffocated. The dead mites can then be vacuumed away and are prevented from reappearing for up to one month. This is a unique, non-chemical method of dealing with dust mites that has not featured on Productscan before.
Meanwhile, Sinituote Oy in Finland has released a new aid for ironing. The Sini ironing cloth is designed to be placed over delicate fabrics so that they can be steam ironed in the same manner as regular fabrics, without getting damaged. The cloths are said to absorb excessive heat of up to 200 degrees Celsius.
Procter & Gamble's Cheer True Fit detergent is also designed to help keep the user's clothes looking their best. The line extension, launched in Canada, is said to help clothes keep their shape, employing a new technology that allows the detergent to act like a lubricant, enabling the fabric fibers to slide past each other in the wash cycle.
Ingleza's Brio Lustra Moveis Erva Doce is marketed as the first furniture polish to feature a sweetleaf fragrance. The polish, launched in Brazil, Paraguay, Argentina and the USA, is said to hydrate and protect wood, leaving a gentle fragrance. The sweetleaf herb is more conventionally used as a zero calorie replacement for sugar, for use in tea and coffee among other things.