The latest roundup of new personal care products from Productscan highlights the growing appeal of products designed for easy on-the-go use. GlaxoSmithKline has launched a single dose liquid version of its cold relief products, while Yves Saint Laurent's new foundation features an easy-to-use brush applicator. The time pressed consumer is therefore becoming even better catered for.
GlaxoSmithKline has launched a new version of its Beechams cold relief product range in the UK. Beechams All-in-One Liquid Pocket Packs provide single doses of cold and flu relief in easy to use sachets, and are primarily designed for people on the go. The product is said to offer relief from the symptoms of headache, blocked nose, sore throat, and chesty cough.
Yves Saint Laurent's Perfect Touch Radiant Brush Foundation is also designed for easy on-the-go use, featuring a built-in brush applicator for easy use. The applicator is said make it easy to achieve a flawless, professional-looking finish in a simple way. The product, released in the US, also contains some high-tech sounding ingredients, such as Baby-skin Complex to help hydrate and comfort, Ampli Light+ to boost radiance, and Bio-Protection to protect against UVA damage.
Meanwhile, Eugene Perma's new shampoo, Petrole Hahn Sport, offers an unusual claim in that it is designed to work as an anti-perspirant. The shampoo, which can also be used to cleanse the body, is said to contain a unique anti-perspiration ingredient that gently washes the sweat from the hair and body. It contains ginseng extracts to help keep the hair fresh for up to 12 hours, and is particularly targeted at people that practice sport.
Schwarzkopf & Henkel's new deodorant in Slovakia is made with yogurt, an unusual ingredient for this type of product. The Fa Yoghurt Fresh brand of Aloe Vera stick deodorant uses yogurt, as well as aloe vera and an alcohol-free formula, which it claims can help refresh and care for the skin, while leaving it dry.
In the US, Avon has launched Feng Shui Loofah Soaps under the Avon Healthy Remedies line. These have an unusual appearance in that they consist of one half soap and one half loofah. The soaps, which are available in green tea and jasmine fragrances, are designed to provide the dual action of exfoliation and skin cleansing, capitalizing on a trend for multi-action consumer products.
The Celeb-Rich Love Gloss also offers multiple benefits, providing the user with not only glossy colored lips, but also the ability to suppress the appetite. Marketed in Japan by Goodsman, the lip gloss uses its sweet raspberry aroma to trick the body into feeling full, while suppressing the urge to eat. In addition, it contains mulberry leaf extract which is claimed to suppress the absorption of sugars. Another benefit it claims to have is the ability to rid the body of toxins, through the use of the natural diuretic effect of vegetable extracts.