The trend for pack design as a key component of modern make-up products is evidenced by two new launches which use novel packaging for both practical and decorative effect. Also in focus in this month's rundown of new personal care innovations is the childcare market, with one product that aims to make bath time fun for children, and another that aids the toilet training process.
Newly launched in the US, Avon Smooth Minerals Powder Foundation is presented in a mirrored jar which dispenses the product in a quantity sufficient for a single application. It is described as being made of pure mineral pigments, and is free of oil, talc, and fragrance, thus making it suitable for sensitive skin. The shades available are Transparent Glow, Bronze, Soft Ivory, Light Beige, Nude, Shell, Sand Beige, Medium Beige, Pure Beige, Nutmeg, Spice, and Earth, and they are said to provide medium coverage. Avon touts the product as being "no waste," which could appeal to consumers keen to extract maximum value from their purchases in these difficult economic times.
Meanwhile, the practical and decorative benefits of in-built lights are the notable feature of the New CID Illuminated I-Blush Compact made available in the UK by New CID Cosmetics. One light is positioned on either side of the integral mirror, and the make-up is comprised of a highlighter and a blusher. As well as the ergonomic benefits of better lighting for applying make-up, the "dressing room mirror" effect of the design adds a glamorous touch which could lend the product greater appeal.
In the bath soaps category novel packaging is being used to make bath time more appealing for young children. Launched by HiPP, HiPP Soap Bubble Bath has a circular-ended stick incorporated into the lid which allows children to use the bath soap to blow bubbles. The soap itself is said to be free of mineral oils, ph balanced, and gentle to eyes. This type of product has long been used for bubble blowing, but HiPP's latest launch is the first to formalize that to the point where the product itself features a stick for blowing bubbles.
Another unusual product for young children is Dry Like Me Toilet Training Pads, aimed primarily at 5-7 year olds. Launched by Dry Like Me in the UK, the product is a disposable pad that is designed to capture mess and leaks, and allows toilet training to be continued after a child has stopped wearing nappies, according to the manufacturer. Unlike conventional training pants, these pads are designed like feminine incontinence pads, and are a new development in the childcare market.
Over in Japan, a water-based deodorant range has been debuted by Mandom. Gatsby Deodorant Aqua is sold as a cool-feeling "ice type" in Ice Fruity and Cold Citrus varieties, as well as in a smooth-feeling "powder type" which is offered in Island Marine, Refresh Green, Crush Citrus, and Fresh Soap fragrances. The product is suitable for the whole body as well as being long-lasting and paraben free, according to the producer. Water has not previously been reported as a base for a deodorant; if successful, it could offer an alternative to alcohol or synthetic formulations.
In skincare products, Shu Uemura Stage Performer Signs Off Instant Replenishing Line Smoother is a skincare product from Shu Uemura which is advertised as containing "light diffusers" that minimize lines and instantly fade shadows. The product comes in a pen-type pack which the consumer clicks to dispense the product, and also has the novel feature of a soft silicone applicator tip. The pack allows consumers to dispense the product accurately on delicate parts of the face, such as the eye area.
Finally, in Brazil, Chillie's Pink has launched Pink Delicias Do Brasil Aphrodisiac Nail Polish. The nine colors available are called Lime Pie, Caipirinha, Chantilly, Passionfruit Mousse, Creamy Strawberry, Chocolate and Pepper, Cherry Pie, Grape and Chantilly, and Strawberry and Champagne. The aphrodisiac qualities stem from "the secrets of Chillie's Pink" rather than from any named ingredient, meaning a certain amount of faith will be required if consumers are to take the product at its word.