The most remarkable lifestage group in this classification is Seniors. Both in Europe and the US, the number of personal care occasions among seniors is the fastest growing, with respective compound annual growth rates over the next five years of 2.5% and 1.5%. This reflects the growth of the senior population, the concentration of disposable income in this group, and also the growing willingness to simply "look good for their age".
Source: Datamonitor, "Changing Personal Care Behaviors and Occasions" (DMCM1020).
