Although 'disposable' remains the top claim in new household goods launches, it has fallen slightly in popularity in the three month period to January 2006, compared to the same period last year. However, the 'disposable' claim has faired significantly better than another claim, 'biodegradable', with Productscan Online reporting more than a six point percentage drop in its frequency of usage in the timeframe.
Source: Productscan Online (www.productscan.com)
