Productscan Online reports that only two claims featured in over 10% of new personal care products in December 2005 to February 2006 - "upscale" and "women", both of which saw a fall in popularity from the same period a year earlier. While the "women" claim experienced only a small fall in usage, "upscale" featured in less than 20% of new products in 2006, down from almost 30% the year before. Further down the table, the "natural" claim has also experienced a large fall in usage, featuring in under 7% of new products in the three month period in 2006.
Source: Productscan Online (www.productscan.com)
