According to Product Launch Analytics, blend, lavender and vanilla were the three leading fragrances used in new pump and aerosol air fresheners launched globally between January and December 2009. With the exception of citrus and lemon now being in joint fourth place, the top five remains unchanged compared to the same period of 2008. Elsewhere, jasmine has climbed significantly after not being on the leaderboard at all in the 2008 period. Fragrances that have seen a decline, meanwhile, are fresh, down to seventh from fourth, and floral, which has dropped out of the top 10 altogether.
Source: Product Launch Analytics (www.datamonitor.com)
