Time for tea? Apparently not for the Dutch. A quarter of the tea sold in the Netherlands is consumed on the go. This is equivalent to 358 million liters each year. Swedes also like to take their tea in a hurry, with a similar proportion of tea being consumed in non-conventional locations. The Italians, however, take a far more relaxed attitude to tea drinking with very little drunk on the go.
Source: Datamonitor, 2001: "Drinks On-the-Go 2001: Quantifying and targeting new drinks opportunities"
