Introduction

This databook provides key data and information on the baby food market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

• Contains information on four categories: bottled baby food, baby cereals, other baby foods and baby snacks
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the baby food market, including company overview, key facts and business description

Research and analysis highlights

The market for baby food in Ireland increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The bottled baby food category led the baby food market in Ireland, accounting for a share of 32.7%.

The leading players in the Irish baby food market are Groupe Danone and H.J. Heinz Company.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the baby food market in Ireland
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements