Introduction
This databook provides key data and information on the baby food market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope of this research
- Contains information on five categories: baby cereals, bottled baby food, baby snacks, other baby foods and canned baby food
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the baby food market, including company overview, key facts and business description
Research and analysis highlights
The market for baby food in Western Europe increased at a compound annual growth rate of 3.3% between 2004 and 2009.
The bottled baby food category led the baby food market in Western Europe, accounting for a share of 59.6%.
The leading players in the Western Europe baby food market are H.J. Heinz Company, Groupe Danone and Nestle S.A.
Key reasons to purchase this research
- Develop business strategies by understanding the quantitative trends within the baby food market in Western Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the baby food market to plan lucrative M&A, partnerships and agreements