This databook provides key data and information on the beer, cider and FABs market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope of this research
- Contains information on three categories: beer, FABs and cider
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
Research and analysis highlights
The market for beer, cider and FABs in Vietnam increased at a compound annual growth rate of 9.6% between 2004 and 2009.
The beer category led the beer, cider and FABs market in Vietnam, accounting for a share of 98.3%.
Leading players in Vietnamese beer, cider and FABs market include Saigon Beer Alcohol and Beverages Corporation, Hanoi Beer Alcohol and Beverages Corporation and Asia Pacific Breweries Limited.
Key reasons to purchase this research
- Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Vietnam
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements