The database is an invaluable resource for understanding the dynamics of the Central and Eastern European payment card market. In addition to fully standardized market and competitor data and forecasts for 14 countries, the database contains proprietary competitor and market level metrics from an annual consumer survey for the region's largest market, Russia.
Features and benefits
- Compare markets for entry opportunities using our fully standardized data, presented for detailed and quick and easy comparison of key metrics
- Optimise your strategy by benchmarking key players and using our proprietary data on product design and consumer card usage
- Build your forward plans using our forecasts for pay now, pay later and revolving credit card markets to 2014
While this market is not yet mature the adverse economic environment in 2009 led to the slowdown in the growth of card payments. The payment card market is expected to have witnessed similar growth of 10.6% in 2010. Both years compare unfavourably to growth rates of above 20% and above over 2005-08 period.
Overall, pay now cards dominate with an average that stands at 76.9% in terms of transaction values (including POS and ATM). While the pay later card market has room to grow, overall card payments including pay now continue to constitute only a small proportion of total consumer expenditure.
Cash still remains a primary payment tool in these markets and the ’war on cash’ will continue to be an important issue for players. The payment infrastructure lags behind the West but in line with wider developments in mobile and NFC new trials of the technology are expected over the coming year.
Your key questions answered
- Which markets have the greatest future growth opportunity?
- What card products and features are available and how cards are used in different countries?
- Where should I target new products and services?