Introduction

The global recession has led to delays in planned IT investments. In a global survey of 520 IT decision makers conducted by Datamonitor in H2 2008, three quarters of the respondents indicated that they were planning to decrease or freeze their IT budget. Against these tough market conditions, established vendors and new start-ups are finding it extremely hard to grow their businesses.

Scope of this research

• This analyst opinion piece looks at emerging trends in social networking and push messaging.
• The views of Mickael Remond, CEO of ProcessOne and Eitan Linker, CEO Emoze are examined in regards to emerging market opportunities.

Research and analysis highlights

ProcessOne sees the increasing adoption of the Extensible Messaging and Presence Protocol (XMPP) as a significant market opportunity in the collaboration market, as social networks are looking to adopt instant messaging (IM) features that allow their members to interact with other users on different networks.

Emoze is aiming to capitalize on the convergence between social networks and mobility through pushing social network notifications to mobile devices. With the decreasing price of consumer data plans, the mass market for mobile services has the potential to become extremely lucrative as end-users demand content pushed to their mobile devices.

Datamonitor believes that Emoze and ProcessOne both have interesting selling points which may allow them to increase their market share. That said, in such a tough economic climate and in very competitive markets, it remains to be seen whether their products are sufficiently differentiated from their larger and more established competitors.

Key reasons to purchase this research

• Understand how the convergence between social networking and mobility is creating opportunities for enterprise software vendors.
• Explores the factors which can hinder a vendor's ability to expand in the mobility and collaboration market.