Introduction

This databook provides key data and information on the confectionery market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market and category level data including value, volume, distribution and company share.

Scope of this research

• Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars
• Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
• Category level company share as well as distribution share information for 2008 and 2009

Research and analysis highlights

The regional confectionery market grew at a compound annual growth rate of 3.3% between 2004 and 2009.

The chocolate category led the regional confectionery market, accounting for a share of 49.8%.

The leading players in the regional confectionery market include Mars, Inc., Cadbury plc and Nestle S.A.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the regional confectionery market
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements