Introduction

This databook provides key data and information on the fragrances market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

• Contains information on three categories: female, male and unisex fragrances
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the fragrances market, including company overview, key facts and business description

Research and analysis highlights

The market for fragrances in Vietnam increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The female fragrances category led the fragrances market in Vietnam, accounting for a share of 72.5%.

Leading players in Vietnamese fragrances market include Saigon Cosmetics Corp., Coty Inc and Procter & Gamble Company, The.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the fragrances market in Vietnam
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements