Introduction

44% of citizens across 15 countries feel that it is difficult to manage their daily obligations and find time to relax. The attitude to time that many now adopt is one that focuses on leisure time maximization and one where solutions that facilitate additional time to do the things that are deemed most important is highly valued

Scope of this research

• Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
• Global in focus, but also offers country-by-country and sector insights thereby catering to top-line or more specific information needs
• Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
• One of 10 dedicated mega-trend reports outlining the most important issues shaping global consumers' buying behavior both now and in the future

Research and analysis highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically

A Datamonitor consumer survey in April/May 2009 established that less than half of consumers across 17 countries are satisfied with their work-life balance. This reflects a lifestyle imbalance that characterizes many contemporary lifestyles

Various commitments and demands from work and personal/family life have contributed to the feeling of time-deprivation. People are looking for speed and convenience and anything that allows them to feel more in control of time

Key reasons to purchase this research

• Understand the significance of the different convenience-aligned trends across territories and FMCG sectors to help support market diversification
• Save time and gain maximal insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding consumers
• Access data from two waves of global primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities