Introduction

This databook provides key data and information on the oral hygiene market covering 62 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope of this research

• Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss
• Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
• Category level company share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Research and analysis highlights

The global oral hygiene market grew at a compound annual growth rate of 3% between 2004 and 2009.

The toothpaste category led the regional oral hygiene market, accounting for a share of 56.6%.

The leading players in the Global oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and GlaxoSmithKline Plc.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the Global oral hygiene market
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the oral hygiene market to plan lucrative M&A, partnerships and agreements