Within the leading five countries in Europe, the economic crisis has had a significant impact on the tire market. All countries experienced reduced sales in 2008 and 2009, which was followed by uniform recovery through 2010, based on essential replacements. Despite this, each of the countries went on to experience various levels of sales downturn in 2011.
Features and benefits
- Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
- Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
- Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
- Formulate market share and channel share objectives for your company using our product and distribution data.
- Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.
Although it is clear that the UK's economic problems have had a significant impact on the sale of tires, the decline has not been driven solely by consumers restricting their budgets.
Across the leading five countries there is a clear preference for purchasing tires from specialists. This dynamic has not changed significantly over the past five years and is not expected to show much change in the future.
By 2015, all markets are expected to have grown, albeit mostly slightly, although the UK is predicted to grow by up to 10.3%.
Your key questions answered
- Which countries have the highest penetration by winter tires?
- Which countries are the most exposed to black market tires?
- What are the consumer behaviors regarding retailer and tire brand selection in the European tire market, by country?
- What are the market shares of the key distribution channels for tires, by country?
- What is the average annual spend by consumers on tires, by country?