Company overview

Limited Brands, Inc. (Limited Brands or 'the company') is a specialty retailer of women's intimate apparel, beauty and personal care products. The company primarily operates in the US and Canada. It is headquartered in Columbus, Ohio and employed about 97,000 people as of January 28, 2012, of whom 79,000 were part-time employees.

The company recorded revenues of $10,364 million in the financial year ended January 2012 (FY2012), an increase of 7.8% over FY2011. The operating profit of Limited Brands was $1,238 million in FY2012, a decrease of 3.6% compared to FY2011. The net profit was $850 million in FY2012, an increase of 5.6% over FY2011.

Key facts

New York Stock Exchange ticker: LTD

No. employees: 97000

Turnover: 10,364,000,000 (USD)

Financial year end: January

Summary

• Key facts
• Overview
• Business Description
• History
• Key Employees and Biographies
• Location and Subsidiaries
• Top Competitors
• Major Products and Services

SWOT Profiles

This SWOT analysis company profile is the essential source for top level data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Scope of this research

• Provides all the crucial company information required for business and competitor intelligence needs.
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams.
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

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