Introduction
Datamonitor's 'Music and Video Sales via Key Retail Formats in South Africa to 2014' databook provides market value data for two key market segments and key retail distribution channels. It focuses on data and analysis of market revenues and segmentation.
Scope of this research
- Music and Video retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.
- Market value of categories which include music and video
- Current and forecast analysis of sales via major retail channels in the music and video market as well as its sub-categories
Research and analysis highlights
Music and video retail sales in South Africa increased at a compound annual growth rate of 4.9% between 2004 and 2009.
Music sales led the music and video market with a share of 60.2% in 2009. Music, video, books and stationery retailers were the leading retail format for music in 2009.
Key reasons to purchase this research
- Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
- Develop business strategies by understanding the quantitative trends within the music and video market in South Africa
- Understand the future direction of the market with reliable historical data and full five year forecasting