Introduction

This databook provides key data and information on the other pet care market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

• Contains information on three categories:bird, rodent and fish
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009

Research and analysis highlights

The market for other pet care in Australia increased at a compound annual growth rate of 6% between 2004 and 2009.

The bird category led the other pet care market in Australia, accounting for a share of 42.1%.

The leading players in the Australian other pet care market include Masterpet Corporation Ltd, JBL and Mars, Inc.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the other pet care market in Australia
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements