Introduction

This databook provides key data and information on the savory snacks market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

• Contains information on five categories: nuts and seeds, other savory snacks, popcorn, potato chips and processed snacks
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009

Research and analysis highlights

The market for savory snacks in Uruguay increased at a compound annual growth rate of 8.5% between 2004 and 2009.

The potato chips category led the savory snacks market in Uruguay, accounting for a share of 45.9%.

Leading player in the Uruguayan savory snacks market is PepsiCo, Inc.

Key reasons to purchase this research

• Develop business strategies by understanding the quantitative trends within the savory snacks market in Uruguay
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements