UK Customer Insight 2011: B&Q – DIY

  • AT A GLANCE SUMMARY
    • B&Q DIY & gardening
  • SHARE OF SHOPPERS
    • B&Q share of shoppers by demographics
    • B&Q share of shoppers by TV region
    • B&Q penetration of shoppers by household characteristics
    • B&Q share of shoppers by other characteristics and ACORN classification
  • CONVERSION AND NON-CONVERSION
    • B&Q conversion of visitors to main user by demographics and region
    • B&Q conversion of visitors to main user by household characteristics
    • Non-converting customers
  • PROFILE OF SHOPPERS
    • B&Q profile of shoppers by television region
    • B&Q profile of shoppers by household characteristics
    • B&Q profile of shoppers by other characteristics and ACORN classification
  • LOYALTY
    • B&Q loyalty of main users by demographics and region
    • B&Q loyalty of main users by household characteristics
    • B&Q basic drivers of loyalty and disloyalty
    • B&Q detailed drivers of loyalty
  • COMPETITION
    • Cross sector competitor dynamics
  • APPENDIX
    • Methodology
      • The selection of parliamentary constituencies
      • The selection of enumeration districts
      • The selection of respondents
      • Post survey weighting
    • Ask the analyst
    • Global Retail FreeView
    • Verdict Research consulting
    • Disclaimer
  • TABLES
    • Table: Key performance indicators for B&Q in DIY & gardening 2010–11
    • Table: B&Q changes in visitor share (%) 2007–11
    • Table: B&Q changes in main user share (%) 2007–11
    • Table: Visitor and main user penetration of ACORN classification (%) 2011
    • Table: B&Q changes in conversion rate (%) 2007–11
    • Table: B&Q changes in non-conversion rate (%) 2007–11
    • Table: Main stores non-converters use instead of B&Q 2011
    • Table: B&Q visitor and main user profiles by ACORN classification (%) 2011
    • Table: B&Q changes in loyalty (%) 2007–11
    • Table: B&Q changes in disloyalty (%) 2007–11
    • Table: B&Q drivers of loyalty 2007–11
    • Table: B&Q drivers of disloyalty 2007–11
    • Table: B&Q detailed drivers of loyalty 2011
    • Table: Cross sector matrix shopping 2011
    • Table: Other retailers used 2011
    • Table: Sample sizes by sector 2011
  • FIGURES
    • Figure: Visitor share 2007–11
    • Figure: Main user share 2007–11
    • Figure: Visitor share by demographic group 2011
    • Figure: Visitor share by demographic group 2011
    • Figure: Main user share by demographic group 2011
    • Figure: B&Q visitor share by television region 2011
    • Figure: B&Q main user share by television region 2011
    • Figure: B&Q visitor and main user share by household tenure 2011
    • Figure: B&Q visitor and main user share by number of people in household 2011
    • Figure: B&Q visitor and main user share by children in household 2011
    • Figure: B&Q visitor and main user share by number of cars in household 2011
    • Figure: B&Q visitor and main user share by working status 2011
    • Figure: B&Q visitor and main user share by marital status 2011
    • Figure: Conversion rates 2007–11
    • Figure: Conversion rates by demographic group 2011
    • Figure: B&Q conversion rates by region 2011
    • Figure: B&Q conversion rates by household tenure 2011
    • Figure: B&Q conversion rates by number of people in household 2011
    • Figure: B&Q conversion rates by children in household 2011
    • Figure: B&Q conversion rates by number of cars in household 2011
    • Figure: B&Q non-conversion rates 2007–11
    • Figure: B&Q non-conversion rates by demographic group 2011
    • Figure: Demographic profile of non-converting B&Q visitors 2011
    • Figure: Regional profile of non-converting B&Q visitors 2011
    • Figure: B&Q visitor profile by demographic group 2011
    • Figure: B&Q main user profile by demographic group 2011
    • Figure: B&Q visitor profile by region 2011
    • Figure: B&Q main user profile by region 2011
    • Figure: B&Q visitor and main user profile by household tenure 2011
    • Figure: B&Q visitor and main user profile by number of people in household 2011
    • Figure: B&Q visitor and main user profile by children in household 2011
    • Figure: B&Q visitor and main user profile by number of cars in household 2011
    • Figure: B&Q visitor and main user profile by working status 2011
    • Figure: B&Q visitor and main user profile by marital status 2011
    • Figure: Loyalty 2007–11
    • Figure: B&Q disloyalty 2011
    • Figure: Loyalty by demographic group 2011
    • Figure: B&Q loyalty by region 2011
    • Figure: B&Q loyalty by household tenure 2011
    • Figure: B&Q loyalty by number of people in household 2011
    • Figure: B&Q loyalty by children in household 2011
    • Figure: B&Q loyalty by number of cars in household 2011
    • Figure: B&Q – other DIY & gardening stores used
    • Figure: Preference stores 2011
    • Figure: Sectors shopped 2011

Brief

Published by
Verdict
Published on
28 Mar 2011
Product code
CM00120-025
Pages
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