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Sears | Verdict Company Briefing
OVERVIEW
Introduction
Summary
SEARS
Sears lacked a clear strategy to halt sales’ declines, but has launched a turnaround plan
Recent key events
CEO of Sears Canada launches turnaround strategy
Store closures form part of transformation strategy for domestic operations
New merchandising officer appointed to help turnaround the company
Craftsman products to launch in Costco warehouses
The department store is expanding its cosmetics proposition
Sears appoints a new CEO, three years after the resignation of Aylwin Lewis, the previous incumbent
Sears has invested in enhancing its fashion ranges to target niche markets
Celebrity collaborations have been a focus for Sears
Sears has leased space to complementary retailers
Financials
Sears' profit levels have been eroded in the past six years
Sears achieves profit in Q1 FY2013
Space
Sears has invested in growing its specialty store numbers in the past six years
Outlook
New strategy provides clear focus and direction, but Sears has considerable work to do
APPENDIX
Exchange rates
Further reading
Ask the analyst
Verdict consulting
Disclaimer
TABLES
Table: Sears company overview, 2011
Table: Sears trading operating statistics 2007–12
Table: Sears store portfolio 2007–12
Table: Sears floorspace 2007–12
FIGURES
Figure: A Sears store in the US, 2011
Figure: UK Style by French Connection webpage on Sears' website 2011
Figure: Kardashian Kollection at Sears 2011
Figure: Sears turnover ($m) and operating margin (%) 2007–12
Brief
Published by
Verdict
Published on
21 Jun 2012
Product code
CM00206-006
Pages
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